Frank Murangwa is a NHTV Master in Tourism Destination Management alumnus and in this blogpost he shares what the program has contributed to his career. It had always been my dream to advance my career in the tourism field. Having completed my bachelors in tourism management in 2006 and having worked in the tourism [...]
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Ada Allotey Master in Tourism Destination Management graduation thesis by TDM student Ada Allotey on Diaspora and destination image – A Study of Ghanaian Community in the Netherlands creating Destination Image to The Dutch Community (September, 2010). The research report, ‘Diaspora and Destination image’ was initiated to look at the role Ghanaian community [...] Ecotourism -as opposed to mass tourism- along with wildlife conservation are seen as increasingly important, given the sustainability issues of our time. Ironically, these very practices are causing displacement of indigenous peoples in some parts of the world, threatening their livelihoods. [...] The Government has a role to play in tourism planning which is not limited to economic development and poverty reduction but includes building the nation’s image and identity (Chheang, 2009). Tourism is widely recognized as a major income earner for various nations and the government is generally required to take on an active role [...] Destination branding is a set of marketing activities that support the creation of a name, symbol, logo, word mark or other graphic that readily identifies and differentiates a destination”(Steven Pike, 2009). In recent months, Africa has been in the spot light and still is for the right reasons in terms of sporting events held [...] |
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