Bulgaria

6 06, 2012

Positioning Bulgaria as international golf destination [Master thesis]

By |June 6th, 2012|Alumni, Dissertation|1 Comment

In a world of increasing competition among holiday locations branding is successful tool for positioning a destination in visitor`s mind and gaining competitive advantage over its competitors. Bulgaria is destination that has to deal with the growing battle for tourists` attention and golf tourism is a way for the country to boost its attractiveness […]

1 11, 2010

Communism tourism

By |November 1st, 2010|Ungategorized|5 Comments

Communism is politcal ideology, which collapsed approximately 20 years ago, characterized by personality cult, restrictions, but also safety and equality for many people. Perceptions of communism are still controversial, but the regime left heritage, which could be used for the purpose of tourism.

Heritage is defined as “the cultural and natural environment that people inherit […]